Original Smeg Website
The decision to rebrand the SMEG website stemmed from a strategic initiative to rejuvenate the brand’s online presence and align it more closely with contemporary market trends and consumer expectations. The rebrand aims to infuse a fresh, modern aesthetic into the website’s design, enhancing user experience and engagement
LOW-Fi
I opted for a low-fi design for my website following the sketching phase to prioritize rapid prototyping and user feedback. This approach allowed me to quickly test and iterate on both mobile and desktop interfaces, ensuring a more efficient and user-centric development process.
FINAL RESULT
